Abigail Hollands

The perfect audience for my music video would be 16-25 years old females who are fed up with how men treat them and think of them as inferior, or make them feel as though they are inferior, and sick of being belittled and treated like children. The audience would also most likely be activists or potential activists who are passionate about inequality and social change, in this case feminism. The social movement advocating for women's rights in order to achieve gender equality. Audience members would most likely eat healthily and have a balanced diet that does not harm the environment as they are activists. This could be following a vegetarian or vegan diet. They would most likely wear clothing made out of organic material but not leather as this could be seen as harmful to animals, especially if they are following a vegan diet. The clothes would be simple and minimalist style.

The song I have chosen to use for my protest music video is 'Just A Girl' and it is a song in protest of society demeaning and objectifying women. My music video will feature elements from the 1950s and how women were treated as well as how women are treated nowadays, both at home and in the workplace. This will show how some things have changed e.g. how women's ability to work, but also how little some things have changed, e.g. how society views women as inferior to men and belittle them by treating them like children. This concept would be appealing to an activist, socially-conscious, 16-25 year old, middle to upmarket, female audience. It would interest them because it is advocating women's rights in order to achieve equality of the sexes. The video I will create will take place in multiple locations, including inside a car during the day/night, the workplace, the home etc. 'Just A Girl' is a perfect fit for my artist's brand as it is an e...