Statement of intent (Draft 1)

The song I have chosen to use for my protest music video is 'Just A Girl' and it is a song in protest of society demeaning and objectifying women. My music video will feature elements from the 1950s and how women were treated as well as how women are treated nowadays, both at home and in the workplace. This will show how some things have changed e.g. how women's ability to work, but also how little some things have changed, e.g. how society views women as inferior to men and belittle them by treating them like children.

This concept would be appealing to an activist, socially-conscious, 16-25 year old, middle to upmarket, female audience. It would interest them because it is advocating women's rights in order to achieve equality of the sexes.

The video I will create will take place in multiple locations, including inside a car during the day/night, the workplace, the home etc.

'Just A Girl' is a perfect fit for my artist's brand as it is an empowering feminist anthem that reflects their political and social views as activists who are always seeking to make the world a better place.

The intertextuality in the music video will be references towards dresses worn in the 1950s. For example, iconic dresses worn by Audrey Hepburn, Grace Kelly, and the clothes worn in the musical Grease. This would appeal to an activist/feminist audience because the style of dresses these women wore were very modest but also represented the difference between the sexes: men would wear trousers and women would wear dresses/skirts. We can see how women's position in society has changed somewhat through the clothes women wear nowadays, i.e. more women wear trousers and shorts than they did in the 1950s.

The purpose of the artist's website is to promote the artist, their music, passions, and beliefs. In this case, it advocates their views as a feminist, and how they feel that not much, or not enough, has changed for women in society since the 1950s. This will be evident in the music video as well.